Advertising

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype g...

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fai...

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the prol...

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online ...

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has beco...

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, incl...

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professi...

Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI...

John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industr...

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication indust...

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences...

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international sc...

John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know...

John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising T...

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professi...

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication indust...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields suc...

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy. The Wizard of Ads books have become known for their ...

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories trave...

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapter...

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Whe...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...