Advertising

“It shall be the chosen land, perpetual sunshine shall kiss its trees and vines, and, being storied in luscious fruits and compressed into ruddy w...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experien...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations t...

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices ...

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to...

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising sig...

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storyt...

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid ali...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest ...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and ...

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The bo...

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and...

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstandin...

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of infl...

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful pr...

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set...

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of infl...

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The bo...

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set...