Advertising

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Ad...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detail...

In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often...

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Ma...

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis whi...

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Ma...

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programmi...

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and t...

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a comple...

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant...

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it ca...

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High...

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. Th...

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions wit...

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profi...

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady ...

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazin...

"An exuberant chronicle of downtown Manhattan's gay goings-on.” –Alex Jovanovich, Bookforum Pansy Beat was a short-lived fanzine published by Mich...

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboa...

Jamieson exposes the methods and meaning of today's attack campaigns, exploring the subtle and devious techniques of recent political ads. and sugg...

This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. I...

Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a compa...

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the mos...

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environm...

Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Am...

The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored...

FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and...

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is ...

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business profe...

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideol...

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact...

Picture Your Profit helps managers catapult their business forward in ways they have never thought possible. Picture Your Profit shows managers ho...