Advertising

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift ...

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift ...

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compe...

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and e...

Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military ser...

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has beco...

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that pr...

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute tow...

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegeti...

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the prol...

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute tow...

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital p...

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyon...

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through ...

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy ...

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy ...

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through ...

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporat...

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and ef...

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online ...

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which...

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communica...

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practic...

Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practic...

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications fr...

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practic...

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you ...

Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practic...

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with s...

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with s...

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that ...

Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with t...

A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement o...

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importa...

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological ...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. H...