Advertising

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve mul...

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve mul...

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible beh...

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguisti...

Bedevilled by the demons of self-doubt, fear of failure or lack of inspiration? Lay waste to your mind-forged monsters with the help of Creative De...

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still...

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still...

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most o...

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a boo...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experien...

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive ...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the glo...

Known for his evocative book The Prophet, Gibran's most original work delineates madness — the existential angst of melancholy and misfortune that ...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new ...

The book Serial Eater dissects 30 years of experimentation and reflection on the 'object' food. Since its development in the 1990s until its actu...

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, prepar...

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspec...

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, prepar...

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative obse...

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural...

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference...

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising O...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it?...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter tr...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it?...

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume r...

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference...

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and ...

Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effe...

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and ...

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Pa...

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery ...

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has ...

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create ...

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of...

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used I...

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Idea...

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations t...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underp...

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguisti...

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices ...

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful pr...