Behavioural Economics
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Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Kate RaworthCurrent price €16.19Original price €17.99Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The...
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Nudge
Cass R. SunsteinCurrent price €29.25Original price €32.50An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives If ...
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The Algebra of Happiness: The pursuit of success, love and what it all means
Scott GallowayCurrent price €18.69Original price €21.99From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. ShillerCurrent price €17.99Original price €19.99From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic...
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Misbehaving: The Making of Behavioural Economics
Richard H. ThalerCurrent price €16.28Original price €17.50RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONO...
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Save 10% Adapting to Evolving Consumer Experiences in Hospitality and Tourism
IGI GlobalCurrent price €196.19Original price €217.99Current price €196.19Original price €217.99Save 10% -
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Save 10% Game Theory and Its Applications
Akio MatsumotoCurrent price €92.69Original price €102.99This book integrates the fundamentals, methodology, and major application fields of noncooperative and cooperative games including conflict resolut...
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Save 10% Framing: The Social Art of Influence
Mikael KlintmanCurrent price €23.85Original price €26.50A smart, incisive toolkit for understanding how the framing of information influences the way we see the world.In todays chaotic media landscape, w...
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Save 10% Reflect: The Art of Powerful Sales Communication
Aria SteeleCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Save 10% The Deck Builder Marketing Playbook: Proven Strategies To Attract Clients, Increase Profits & Grow your Deck Building Business
April EdwardsCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Save 10% Advances in Efficient Design of Experiments in Economics
John Masson NobleCurrent price €56.69Original price €62.99Amidst concerns about replicability but also thanks to the professionalisation of labs, the rise of pre-registration, the switch to online experime...
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Save 10% Advances in Efficient Design of Experiments in Economics
John Masson NobleCurrent price €20.69Original price €22.99Amidst concerns about replicability but also thanks to the professionalisation of labs, the rise of pre-registration, the switch to online experime...
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Save 10% Impact of Sensory Marketing on Buying Behavior
IGI GlobalCurrent price €242.99Original price €269.99Current price €242.99Original price €269.99Save 10% -
Save 10% Building Loyalty: Strategies for Small Business Success
Bright DaysCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
Save 10% Living Conditions of URBAN SLUM CHILDREN IN TAMIL NADU
M RadhikaCurrent price €29.25Original price €32.50Current price €29.25Original price €32.50Save 10% -
Save 10% The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)
Wes BushCurrent price €19.79Original price €21.99Current price €19.79Original price €21.99Save 10% -
Save 10% Stop and Think: Ending the Political Game: Productivity Has Always Been the Answer
Daniel WentlandCurrent price €50.39Original price €55.99Current price €50.39Original price €55.99Save 10% -
Save 10% Stop and Think: Ending the Political Game: Productivity Has Always Been the Answer
Daniel WentlandCurrent price €83.69Original price €92.99Current price €83.69Original price €92.99Save 10% -
Save 10% Hoodwinked: How Marketers Use the Same Tactics as Cults
Mara EinsteinCurrent price €23.39Original price €25.99Big brands are the gods of todays world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart p...
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Save 10% Deconstructing Behavior, Choice, and Well-being: Neoclassical Choice Theory and Welfare Economics
Edward R. MoreyCurrent price €110.69Original price €122.99Neoclassical economists assume that people act to maximize their well-being: they choose based on their desires and only desire what they will like...
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Save 15% Be Amazing or Go Home: Seven Customer Service Habits that Create Confidence with Everyone
Shep HykenCurrent price €15.73Original price €18.50Current price €15.73Original price €18.50Save 15% -
Save 10% Neurosensory and Neuromarketing Impacts on Consumer Behavior
IGI GlobalCurrent price €314.09Original price €348.99Current price €314.09Original price €348.99Save 10%
