Behavioural Economics

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter futur...

A provocative and inspiring case for a more humanistic economics Economists often act as if their methods explain all human behavior. But in Cents...

This volume explores and engages the key thinkers and ideas of the Austrian School of political economy to better understand various aspects of the...

This volume explores and engages with the key thinkers and ideas of the Austrian School of economics to better understand how individuals coordinat...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. Pe...

Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey—all of them were struck. Why? What if they hadn't be...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...

The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions ...

A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet ...

Breaking one's dieting rule or resolution to quit smoking, procrastination, convenient lies, even the failure of entire nations to follow through w...