Behavioural Economics

What is human happiness and how can we promote it? These questions are central to human existence and Happiness Explained draws on scientific res...

Normal Rationality is a selection of the most important work of Edna Ullmann-Margalit, presenting some influential and widely admired essays alongs...

This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies. It shows why th...

The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes Based on a ...

Wall Street Journal BestsellerMuch of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong...

Hoarding has largely been approached from a psychological and universal perspective, and decluttering from an aesthetic and ecological one, while...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense soci...

In nearly every realm of daily life there is an invisible velvet rope that divides how we live. On one side, appointments are secured, queues are...

Du willst einen YouTube-Kanal starten und dabei richtig Geld verdienen? Oder deinen bereits existierenden Kanal so richtig ans Laufen bringen? Dan...

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rati...

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision‑making  “Willfu...

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discoveryThis book presents a unique ...

An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discoveryThis book presents a unique ...

This volume presents straightforward, innovative research on the estimation of demand systems and the measurement of consumer preferences. Demand s...

Malinowski’s Argonauts of the Western Pacific was a major contribution to anthropological theory and method, while simultaneously establishing th...

A must-read that reshapes how we think about the social underpinnings of our financial choices. In Irrational Together, economic sociologist Adam S...

A riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation—and us....

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology ...

Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large di...

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the fi...

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial fo...

Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and...

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial fo...

In this book the tenability of prominent but conflicting allocation principles is evaluated with the help of questionnaire studies. Particularly th...

People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the exp...

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries.Household ...