Behavioural Economics
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Digital Channels and Social Media Management in Luxury Markets
Chiara Civera€192.20In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their st...
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Current Security Issues in International Relations
Peter Lang AG€68.99There’s a continued need for overarching and profound approaches to security. The con-cept of security needs to be thoroughly considered so that is...
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Critical Debates in Public Finance
Peter Lang AG€62.99This book examines the main issues discussed in the field of public finance. It covers critical debates such as revenue forecasting models, the tax...
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Development of Other-Regarding Preferences in Children and Adolescents
Katrin John€76.99Other-regarding preferences, hence appreciation of others’ welfare, are mainly culturally transmitted, whereby most of the development takes place ...
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Marketing the Third Reich
Nicholas O'Shaughnessy€167.40In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi...
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Industrial Clustering, Firm Performance and Employee Welfare
Tigabu Degu Getahun€68.99The author examines the productivity, profitability and welfare effects of industrial clustering and a public policy promoting industrial clusters ...
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Economic Literacy and Money Illusion
Helena Chytilova€167.40The concept of money illusion, a recently resurrected phenomenon of behavioral economics, is a real fact of economic life, the potential role of wh...
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Marketing the Third Reich
Nicholas O'Shaughnessy€46.99In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi...
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SAGE Handbook of Consumer Culture
Sage Publications Ltd€186.00The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has...
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Contemporary Research in Sports Economics
Peter Lang AG€82.99This volume comprises scientific contributions in the context of the 5th annual conference of the European Association of Sports Economics (ESEA), ...
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Neuroscience and the Economics of Decision Making
Taylor & Francis Ltd€67.99In the last two decades there has been a flourishing research carried out jointly by economists, psychologists and neuroscientists. This meltdown o...
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Social Desirability and Environmental Valuation
Tobias Börger€59.99Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer i...
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Social Approval as an Incentive
Matthias Greiff€54.99The voluntary provision of public goods is a puzzle for scholars from economics and related disciplines. While different incentives have been propo...
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Psychological-Institutional Approach to Consumers’ Decision Making
Felipe Almeida€34.99This study combines psychological fundamentals with Institutional Economics in order to understand relevant aspects of consumers’ decision making a...
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Economic Lives
Viviana A. Zelizer€55.99Over the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relatio...
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China in Transition
Christian Böber€54.99In China, inequality in social welfare is of rising political concern. This case study analyzes the determinants of well-being of rural households ...
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Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2
University of Pennsylvania Press€99.99These two volumes, bound together, represent the papers, comments, and rejoinders presented at the Conference on Consumption and Saving held 30-31 ...
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Bounded Rationality in Decision-Making
Helle Nielsen€97.99Challenging standard economic models, this book shows how farmers tend to use cognitive shortcuts in their decision-making and how their profession...
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Branding Masculinity
Elizabeth Hirschman€27.50Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business setting...
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Keep Your Customers
Ali Cudby€18.50Land your next customer with total confidence you’ll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old proble...
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Reflexivity and Economics
Taylor & Francis Ltd€54.99The form of ‘reflexivity’ – defined by the dictionary as that which is ‘directed back upon itself’ – that is most relevant to economic methodology ...
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How Confidence Works
Ian Robertson€18.50* Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is...
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Getting Price Right
Gerald Smith€43.99Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential ...
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Middle Class in Emerging Societies
Taylor & Francis Inc€58.99This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies ...
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Behavioural Sports Economics
Taylor & Francis Ltd€62.99Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to sug...
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Is Brazil Afraid of the World?
Roberto Teixeira da Costa€31.99What do you think when someone mentions “Brazil”? Probably the first ideas that come to your mind are samba and football. Maybe you think of Pelé, ...
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Origins of Unfairness
Oxford University Press€25.99In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, ...
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Advertising Effect: How to Change Behaviour
Adam Ferrier€29.99Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten te...
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Sold out Neuroeconomics, Judgment, and Decision Making
Taylor & Francis Ltd€179.80This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-...
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Foundations of Marketing Practice
Ronald Fullerton€49.99Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards ...
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R.E.D. Marketing
Greg CreedCurrent price €25.99Original price €26.50Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing...
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Number Bias
Sanne Blauw€16.99NOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER'The Number Bias combines vivid ...
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Waste
Eiko Maruko Siniawer€34.99In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste—in terms of time, stuff, money, p...
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Psychological Foundations of Marketing
Allan J Kimmel€49.99This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Idea...
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Reflexivity and Economics
Taylor & Francis Ltd€167.40The form of ‘reflexivity’ – defined by the dictionary as that which is ‘directed back upon itself’ – that is most relevant to economic methodology ...
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