Behavioural Economics

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business setting...

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards ...

This unique volume presents new original research exploring factors that lead to investors behavioral biases. It discusses how features such as pro...

This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies. It provides new...

Coined the Laundromat Millionaire, Dave Menz is a working class guy who grew up in poverty and overcame superhero-like obstacles. His story depicts...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conv...

This volume presents lecture notes for a course in behavioral finance, most suitable for MBA students, but also adaptable for a PhD class. These le...

A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book ...

This book provides a comprehensive overview of the emerging field of cultural finance. It summarizes research results of cultural differences in fi...

Enterprise can revolutionise economic development in Africa. This edited collection provides readers with a new perspective on a continental phenom...

The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, a...

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective...

Behavioural economists have developed alternatives to Expected Utility Theory as descriptive and normative models of risk preferences. One popular ...

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…Despite the role of regulators, marketing claims are ...

What if you aren’t who you think you are? What if you don’t really know the people closest to you? And what if your most deeply-held beliefs turn...

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are int...

Economic Biology and Behavioral Economics: The Prophesy of Alfred Marshall explores the prophesy of Alfred Marshall, the grand synthesizer of neocl...

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a ...

Bitcoin’s introduction as the first cryptoasset in 2009 ushered in a new era, generating much interest, excitement, and growth. A cryptoasset is a ...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to th...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Idea...

This book sheds light on financial decision making and lays down the major biases in human behavioral decision making, such as over-confidence, nai...

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located bot...

Economic growth has extraordinarily increased the availability of market goods to satisfy people’s need for comfort, but at the same time it has al...

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emer...

What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tra...

Recent years have seen a surge of interest in the workings of financial institutions and financial markets beyond the discipline of economics, whic...

Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be econ...

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars acr...

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In...

Behavioural Economics and Experiments addresses key topics within behavioural economics, exploring vital questions around decision-making and human...

A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to cr...

In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, ...

The social sciences often fail to examine in any systematic way the nature of their subject matter. Demonstrating that this is a central explanatio...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in ...

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars acr...

Recent years have seen a surge of interest in the workings of financial institutions and financial markets beyond the discipline of economics, whic...

This latest volume in the critically acclaimed and highly influential Attention and Performance series focuses on two of the fastest moving researc...

Macroeconomic research on human capital - the stock of human capabilities and knowledge - has been extensively published but to date the literature...

Just as we learn from, influence, and are influenced by others, our social interactions drive economic growth in cities, regions, and nations--dete...

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market en...

Most works on moral psychology direct our attention to the positive role morality plays for us as individuals, as a society, even as a species. In ...

Punishment of offenders is one of the most universal features of human behavior. Throughout history, ranging across a multitude of cultures includi...