Behavioural Economics

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market en...

Most works on moral psychology direct our attention to the positive role morality plays for us as individuals, as a society, even as a species. In ...

Punishment of offenders is one of the most universal features of human behavior. Throughout history, ranging across a multitude of cultures includi...

Winner of the James Coleman Award for Best Book from the Rationality and Society section of the American Sociological Society Winner of the Outsta...

Just as we need good food for good health, so too do we need `good finance’ for social and economic wellness. In this book, Vedat Akgiray present...

When people are facing difficulties, they often feel the need for a confidant-a person to vent to or a sympathetic ear with whom to talk things thr...

Published with the IZA, this volume presents Richard Easterlin's outstanding research on the analysis of subjective well-being, and on the relation...

In recent years, debates on the economics of happiness have shown that, over the long-term, well-being is influenced more by social and personal re...

With its inception at the end of the nineteenth century as a means of consolidation and reorganization, mergers and acquisitions (M&A) have sin...

Economists often look at markets as given, and try to make predictions about who will do what and what will happen in these markets. Market design,...

The 1986 article by Grossman and Hart "A Theory of Vertical and Lateral Integration " has provided a framework for understanding how firm boundarie...

In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large ...

The second in a series of books published with the IZA, this volume presents Richard Easterlin's outstanding research on the analysis of subjective...

Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologis...

Few would dispute that the well-being of individuals is one of the most desirable aims of human actions. However, approaches on how to define, meas...

You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we...

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural dif...

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply ...

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital busin...

A short but engaging look at how the key to our own happiness may lie with other people.Why is Denmark consistently ranked one of the happiest nati...

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as...

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at ...

This introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular g...

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefu...

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central que...

This book, first published in 1986, is an important contribution to the economic analysis of new firms. It emphasises the importance of analysing t...

This book, first published in 1986, is an important contribution to the economic analysis of new firms. It emphasises the importance of analysing t...

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or ex...

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that someth...

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating...

Why do some leaders and segments of the public display remarkable persistence in confrontations in international politics, while others cut and run...

Wer sich selbst sowie seine Kunden als Typen besser einordnen kann, kann sich besser auf sein Gegenüber und dessen Bedürfnisse einstellen. Der Kund...

Preiserhöhungsinitiativen - ob auf breiter Basis oder auf bestimmte Kunden ausgerichtet - machen den meisten den Vertriebsprofis und Kundenbetreuer...

Die weltweite Pandemie beschleunigte die breite Einführung virtueller Trainings. Diese Trainingsform kombiniert die Struktur, die Verantwortlichkei...

Our world is suffering from economic gigantism. Under the current capitalist system huge companies and organizations are becoming even larger and m...

Evolution is a series of bets, and no animal gambles the way humans do. This has led us to unprecedented ecological dominance, via the steepest odd...

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of i...

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid ...