Behavioural Economics

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at ...

This introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular g...

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefu...

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central que...

This book, first published in 1986, is an important contribution to the economic analysis of new firms. It emphasises the importance of analysing t...

This book, first published in 1986, is an important contribution to the economic analysis of new firms. It emphasises the importance of analysing t...

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or ex...

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that someth...

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating...

Why do some leaders and segments of the public display remarkable persistence in confrontations in international politics, while others cut and run...

Wer sich selbst sowie seine Kunden als Typen besser einordnen kann, kann sich besser auf sein Gegenüber und dessen Bedürfnisse einstellen. Der Kund...

Preiserhöhungsinitiativen - ob auf breiter Basis oder auf bestimmte Kunden ausgerichtet - machen den meisten den Vertriebsprofis und Kundenbetreuer...

Die weltweite Pandemie beschleunigte die breite Einführung virtueller Trainings. Diese Trainingsform kombiniert die Struktur, die Verantwortlichkei...

Our world is suffering from economic gigantism. Under the current capitalist system huge companies and organizations are becoming even larger and m...

Evolution is a series of bets, and no animal gambles the way humans do. This has led us to unprecedented ecological dominance, via the steepest odd...

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of i...

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid ...

The go-to guide for entrepreneurs about what consumers want to buy and how to get it to them. Based on the tried-and-tested Ask Method-which has g...

The rise of behavioural approaches in economics has been one of most significant developments in the study of economic decision-making in recent ye...

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahne...

The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers in various economic si...

The New Cooperative Medical Scheme (NCMS) was implemented in 2003 in response to the poor state of health care in rural China. It holds the primary...