Behavioural Economics

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The boo...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal...

FT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic t...

A GUARDIAN SCIENCE BOOK OF THE YEARSHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZELONGLISTED FOR THE 2020 FINANCIAL TI...

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harfor...

How women in turn-of-the-century Chicago used their consumer power to challenge male domination of public spaces and stake their own claim to downt...

Economics has the power to make the world a better, happier and safer place: this book shows you howOur world is in a mess. The challenges of clima...

'An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world.' -Alex Bellos, author of Can You Solve My Problems?'...

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actually do make financial deci...

There is no doubt that behavioral economics is becoming a dominant lens through which we think about economics. Behavioral economics is not a singl...

A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the wo...

Argues that the struggle over income, wealth, status and privilege-inequality-has been the principal, defining issue in human history and provides ...

What can today's behavioural economists learn from the classical liberals of the past? Here, Erik Matson offers critical reflections on what he cal...

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine lear...

'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2...

Many "nudges" aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policie...

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recog...

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field...

'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we wan...

The contributing authors in this book emphasize that in Turkey the female labor force participation rate is distinctly lower than in advanced econo...

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important pa...

'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE______...