Customer Services
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Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
Karsten HadwichCurrent price €92.69Original price €102.99This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of ...
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Customer 360: How Data, AI, and Trust Change Everything
Andrea LinCurrent price €25.65Original price €28.50Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents li...
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Practical Zendesk Administration 2ed
Anton De YoungCurrent price €26.99Original price €29.99Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advi...
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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
John GoodmanCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Plan de marketing. Diseo, implementacin y control
Ricardo Hoyos BallesterosCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Leading the Customer Experience: Inspirational Service Leadership
Sarah CookCurrent price €41.39Original price €45.99Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisations strategic aims a...
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Satellite Marketing: Using Social Media to Create Engagement
Kevin PopovicCurrent price €170.09Original price €188.99Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satellites. Each satellite is a stand-alone marketing...
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art WeinsteinCurrent price €61.19Original price €67.99First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational res...
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Customer-First CRM: Develop and Execute Strategies that Elevate Customer Relationships, Enhance Customer Loyalty, and Outperform Your Competitors
Nl SandersonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance
Alan WilliamsCurrent price €17.99Original price €19.99We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no lon...
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false hustle: Transforming Customer Experience from Illusion to Impact
Thomas Anthony LairdCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art WeinsteinCurrent price €170.09Original price €188.99First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational res...
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The Internet and the Customer-Supplier Relationship
Stefano RonchiCurrent price €120.59Original price €133.99This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is o...
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Slodka strona Japonii: Japoński biznes slodyczy - jak zbudowac wlasną markę i czerpac zyski z Wagashi
Ben Tou PlCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
The Power of Trust: How Top Companies Build, Manage and Protect It
Natalie Doyle OldfieldCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation
Carolyn BluntCurrent price €23.39Original price €25.99Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day ca...
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Service Management Principles for Hospitality & Tourism in the Age of Digital Technology
David SolnetCurrent price €42.29Original price €46.99Current price €42.29Original price €46.99Save 10% -
Raving Patients: The Definitive Guide To Using Reputation Marketing To Attract Hundreds Of New Patients
Dr. Len TauCurrent price €30.59Original price €33.99In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to be...
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Customer Experience: Vom Produkt zum Erlebnis
Stefan VossCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Patrick BarwiseCurrent price €23.39Original price €25.99Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessl...
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Kansei Engineering and Emotion Research: 10th International Conference, KEER 2024, Taichung, Taiwan, November 2023, 2024, Proceedings, Part II
Springer Verlag SingaporeCurrent price €70.19Original price €77.99The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Res...
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