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A01=William C. Johnson
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Designing a Successful Customer Strategy
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Designing and Delivering Superior Customer Value

★★★★★
★★★★★

English

By (author): Art Weinstein William C. Johnson

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). See more
€217.00
A01=Art WeinsteinA01=William C. JohnsonAddersAge Group_UncategorizedAuthor_Art WeinsteinAuthor_William C. Johnsonautomatic-updateBusiness ProcessesCategory1=Non-FictionCategory=KJSUCOP=United KingdomCustomer IntimacyCustomer RetentionCustomer Retention Programscustomer servicecustomer valueCustomer Value Case StudiesCustomer Value—The Building BlocksCycle TimeDelivery_Pre-orderDesigning a Successful Customer Strategyeq_business-finance-laweq_isMigrated=2eq_non-fictionEthyl CorporationExcelling in the MarketspaceFace To FaceFollowFuji XeroxGlaxo WellcomeInterfunctional CoordinationLanguage_EnglishmarketingMarketing Information SystemMoments Of Truthorganizational responsivenessPA=Temporarily unavailablePay For Per FormancePer FormancePizza HutPrice_€100 and abovePS=ActiveQSP.Quality Function DeploymentRelationship MarketingRetaining Customers—Analysis and Strategyservice quality managingsoftlaunchSuperbTelecommunicationTerre HauteVisaWord Of Mouth

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Product Details
  • Weight: 900g
  • Dimensions: 156 x 234mm
  • Publication Date: 23 May 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Language: English
  • ISBN13: 9780367230180

About Art WeinsteinWilliam C. Johnson

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

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