Customer Services

Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. Excellence...

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural c...

Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' ...

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a mor...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a b...

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationsh...

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be alw...

Join Michael Tuso as he guides sellers out of the antiquated world of “one size fits all” pitching and into a world that empowers buyers and seller...

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of ‘service’ where the re...

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents li...

Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advi...

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims ...

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketi...

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational res...

We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no lon...

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational res...

Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day ca...

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessl...

The service process design landscape is rapidly evolving, with technology-enabled innovations allowing the service provider to create a more person...

Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generatio...

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proac...

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking...

"Read this book, apply its concepts, and see how your business transforms.” — Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership ...

Dr. Rich has been featured on ABC, NBC, CBS, & FOX "The Smile Prescription" isn’t just a book to read, it’s a Smile Prescription to take and ma...

Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? "Customers are the Answer to Ev...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerfu...

Customer EXperience (CEX) is hot! Nowadays, it’s getting increasingly hard for companies to be distinctive through the products they offer. So it i...

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences...