Public Relations

Imagine this: one of the country's top hospital administrators partners with one of the nation's top branding and public relations experts. They jo...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate socia...

The most successful communication professionals are no longer just communication expertsthey are masters of business. To serve as trusted advisors ...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or messag...

This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or super...

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders,...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Ele...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...