Nation Branding

Regular price €192.20
A01=Keith Dinnie
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Brand Architecture
Brand Equity
Brand Management
Brand Sweden
Brand Touchpoints
Buddhist Circuit
Category1=Non-Fiction
Category=JP
Category=JPS
Category=KC
Category=KJSA
Category=KJSP
Category=KNP
Category=KNSG
Category=WS
CETSCALE
Citizen Relationship Management
COP=United Kingdom
Country Branding
Country Image
Country Image Perceptions
Country-of-Origin
Dam System
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Destination Branding
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eq_non-fiction
eq_society-politics
Good Country Index
Language_English
Nation Brand Image
Nation Brand Indexes
Nation Brand Strategy
Nation Branding
Nation Branding Activities
Nation Branding Campaigns
Nation Branding Efforts
Nation Branding Process
Nation Building
National Identity
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Place Branding
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softlaunch
St Patrick’s Day
Tourism Ireland
USA Brand

Product details

  • ISBN 9780367569884
  • Weight: 880g
  • Dimensions: 189 x 246mm
  • Publication Date: 12 Apr 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.

Updates to this edition:

  • New Academic Perspectives and Practitioner Insights in each chapter
  • Updated and new cases from a broad range of nations and cultures
  • Fresh coverage of online branding and social media
  • New material covering the critical and ethical issues of nation branding, including the limitations
  • Updated references and sources
  • Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers

This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

Keith Dinnie is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world’s leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.