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Webster's Encyclopedic Unabridged

Promoting Nonprofit Organizations

English

By (author): Ruth Ellen Kinzey

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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€74.99
A01=Ruth Ellen KinzeyAge Group_UncategorizedAuthor_Ruth Ellen Kinzeyautomatic-updateBeta Gamma SigmaBusiness CaseCampbell Soup CompanyCategory1=Non-FictionCategory=GTCCategory=KJSPCategory=KJVNCategory=KJVXCommon LanguageCommunicationCommunication ChampionsCOP=United KingdomCorporate Social Responsibility PlatformCorporation's PublicityCrisis CommunicationCrisis Communication PlanCSR.Delivery_Delivery within 10-20 working daysEditorial CalendarEmployee EngagementEnergy StarEngagement Creation ProcessEnvironmental Issueseq_business-finance-laweq_isMigrated=2eq_non-fictionKey Organizational MessagesLanguage_EnglishMarketing EquationMessage Influences BelievabilityNonprofitNonprofit OrganizationsNot-for-profit organizationsPA=AvailablePrice_€50 to €100PS=ActivePublic relationsRelationship Building CapacityReputation managementSmart PhoneSocial responsibilitysoftlaunchStrategic Communication PlanStrategySustainable CitizenshipWebster's Encyclopedic Unabridged
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Product Details
  • Weight: 340g
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Apr 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Language: English
  • ISBN13: 9780415899277

About Ruth Ellen Kinzey

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

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