Truth Be Told

Regular price €94.99
A01=David Gallagher
A01=John O'Brien
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_David Gallagher
Author_John O'Brien
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Category1=Non-Fiction
Category=KJS
Category=KJSP
COP=United Kingdom
Crisis
CSR
Culture
Delivery_Delivery within 10-20 working days
Entrepreneurship
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Ethics
Issues
Language_English
Leadership Values
Lobbying
Marketing
Mission Vision
PA=Available
PR
Price_€50 to €100
PS=Active
Purpose
Risk
softlaunch
Sustainability

Product details

  • ISBN 9781398600188
  • Weight: 605g
  • Dimensions: 165 x 240mm
  • Publication Date: 03 Apr 2021
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
John O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective. David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.