Public Relations

Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents – Donald Trump of the United States and Vladimir ...

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professiona...

This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of dat...

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relatio...

Directors, chairpersons, executives, recruiters, and other professionals who assist corporate boards all agree that becoming a corporate director i...

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between ...

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolutio...

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a...

A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives.In their own compelling...

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public...

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all exp...

Der Band enthält kulturwissenschaftliche Beiträge zur interkulturellen Kommunikation aus sprachwissenschaftlicher und betriebswirtschaftlicher Sich...

Intercultural and cross-cultural mediation in the Western world has emerged as an object of research that has attracted a growing attention over th...

What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing...

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what ...

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what ...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing...

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relati...

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and t...

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plag...

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A...

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications chan...