Public Relations

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis a...

Publishing the Nonprofit Annual Report offers your nonprofit organization hands-on guidance to help you create an annual report that goes beyond fu...

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynami...

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practic...

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former...

In its description and analysis of the current context of research and practice of HRD in small organizations, this collection of essays provides a...

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear prac...

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practic...

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, bel...

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, bel...

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public r...

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the...

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary publ...

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most o...

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its s...

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging ...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relati...

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a ...

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know,...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations...

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mi...

Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeh...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations...

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as on...