Public Relations

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, reve...

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you ...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, reve...

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global per...

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleve...

Miscommunication has always intrigued researchers in and outside linguistics. This book takes a different perspective from what has been proposed s...

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, suc...

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic,...

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. ...

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book share...

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern cor...

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for ...

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other po...

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an acces...

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant...

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of...

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later ev...

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an acces...

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory t...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...