Public Relations
-
Protest Public Relations: Communicating dissent and activism
Taylor & Francis LtdCurrent price €46.79Original price €51.99Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it,...
View full detailsCurrent price €46.79Original price €51.99Save 10% -
Industrial Tourism: Opportunities for City and Enterprise
Alexander H.J. OtgaarCurrent price €143.09Original price €158.99Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and con...
View full detailsCurrent price €143.09Original price €158.99Save 10% -
Governance of the Petroleum Sector in an Emerging Developing Economy
Kwaku Appiah-AduCurrent price €143.09Original price €158.99Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulatin...
View full detailsCurrent price €143.09Original price €158.99Save 10% -
Exploring Communication Ethics: A Socratic Approach
Randy BobbittCurrent price €126.64Original price €148.99Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in todays rapidly changing medi...
View full detailsCurrent price €126.64Original price €148.99Save 15% -
Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment
Taylor & Francis LtdCurrent price €46.79Original price €51.99Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western coun...
View full detailsCurrent price €46.79Original price €51.99Save 10% -
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia
Marianne SisonCurrent price €51.29Original price €56.99Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between dev...
View full detailsCurrent price €51.29Original price €56.99Save 10% -
Media Relations Measurement: Determining the Value of PR to Your Company''s Success
Elena BaikaltsevaCurrent price €53.99Original price €59.99Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments...
View full detailsCurrent price €53.99Original price €59.99Save 10% -
Sports Publicity: A Practical Approach
Joe FavoritoCurrent price €126.64Original price €148.99Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to...
View full detailsCurrent price €126.64Original price €148.99Save 15% -
Power, Diversity and Public Relations
Lee EdwardsCurrent price €44.99Original price €49.99Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to ...
View full detailsCurrent price €44.99Original price €49.99Save 10% -
Nation Branding, Public Relations and Soft Power: Corporatising Poland
Pawel SurowiecCurrent price €46.79Original price €51.99Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which var...
View full detailsCurrent price €46.79Original price €51.99Save 10% -
Questioning the New Public Management
John ChandlerCurrent price €51.29Original price €56.99The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment o...
View full detailsCurrent price €51.29Original price €56.99Save 10% -
Public Relations as Public Diplomacy: The Royal Bank of Canadas Monthly Letter, 1943-2003
Sandra L. BraunCurrent price €64.79Original price €71.99This is a study of the Royal Bank of Canadas Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evo...
View full detailsCurrent price €64.79Original price €71.99Save 10% -
The Political Economy of City Branding
Ari-Veikko AnttiroikoCurrent price €49.49Original price €54.99Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increas...
View full detailsCurrent price €49.49Original price €54.99Save 10% -
Public Relations From the Margins: A Special Issue of the Journal of Public Relations Research
Taylor & Francis LtdCurrent price €116.09Original price €128.99The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge...
View full detailsCurrent price €116.09Original price €128.99Save 10% -
Strategic Communication: Public relations at work
Jane JohnstonCurrent price €134.09Original price €148.99Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all org...
View full detailsCurrent price €134.09Original price €148.99Save 10% -
Shoppernomics: How to Shorten and Focus the Shoppers'' Routes to Purchase
Colin HarperCurrent price €134.09Original price €148.99The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge ...
View full detailsCurrent price €134.09Original price €148.99Save 10% -
Master Consulting Sales: Strategies for Converting Knowledge into Profit
Reginaldo OsnildoCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
Narratives in Public Communication
Taylor & Francis LtdCurrent price €46.79Original price €51.99This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications...
View full detailsCurrent price €46.79Original price €51.99Save 10% -
The Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
Jane HuntCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Don''t Be Such a Scientist, Second Edition: Talking Substance in an Age of Style
Randy OlsonCurrent price €24.75Original price €27.50In Dont Be Such a Scientist, Randy Olson recounts the lessons from his own hilariousand at times humiliatingevolution from science professor to Hol...
View full detailsCurrent price €24.75Original price €27.50Save 10% -
Dynamics of Media Writing: Adapt and Connect
Vincent F. FilakCurrent price €110.69Original price €122.99Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platformsfrom traditional mass medi...
View full detailsCurrent price €110.69Original price €122.99Save 10% -
Ongoing Crisis Communication: Planning, Managing, and Responding
Timothy CoombsCurrent price €127.79Original price €141.99Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire cr...
View full detailsCurrent price €127.79Original price €141.99Save 10% -
Public Relations as Emotional Labour
Liz YeomansCurrent price €134.09Original price €148.99Inextricably linked to neoliberal market economies, public relations influence in our promotional culture is profound. Yet many aspects of the prof...
View full detailsCurrent price €134.09Original price €148.99Save 10% -
Sports Publicity: A Practical Approach
Joe FavoritoCurrent price €126.64Original price €148.99In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought ...
View full detailsCurrent price €126.64Original price €148.99Save 15%