Public Relations

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, po...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals t...

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical a...

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport mu...

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote...

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with common...

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business uni...

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and h...

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay a...

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which var...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politi...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are makin...

“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dy...

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most imp...

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, mar...

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communicat...

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The f...

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evid...

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, mar...

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the ...

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the ...

The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series o...

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evid...

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around thei...

"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes t...

"It provides an integrated an broad perspective for addressing the diversity of corporate communications as a field of study and a community of pra...

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fai...

"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes t...

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to...

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fai...

This book presents a challenge to feminist perspectives that see the glass ceiling as the exclusive domain of women's careers and work life. The au...

Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communica...

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involv...

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world. ...

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, incl...

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the prese...

The current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations. It ...

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professi...

This is a savvy, straightforward, and smart book. It tells you the things you need to know--from how not to look bad on television--to how not to l...

In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a...

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with th...

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for ...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media...