Public Relations

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, po...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals t...

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical a...

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport mu...

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote...

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with common...

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business uni...

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and h...

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay a...

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which var...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politi...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are makin...

“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dy...

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most imp...

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, mar...

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communicat...

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The f...

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evid...

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, mar...