Public Relations

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences...

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professi...

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thin...

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communicatio...

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communicatio...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields suc...

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public...

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driv...

In the light of increased discussion of technology policy by all major industrial countries, this volume presents the state of the debates and inst...

Computer games have fascinated millions of users for more than 30 years. Today, they constitute the strongest sector in the media-entertainment ind...

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...

Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangel...

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and pro...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experien...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and...

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and...

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstr...

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and...

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory th...

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven syst...

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally ...

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally ...

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illu...

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you w...

Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." Thi...

Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." Thi...

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you w...

Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status...

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illu...

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing co...

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing co...

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the r...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a per...

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an im...

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition "I wish I had had this invaluable bo...

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systema...

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, inte...

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systema...

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional...

This book addresses academic labor markets in three countries: France, Germany, and the United States. The management of faculty careers is a criti...

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, inte...

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relation...

This book explores the detrimental effects on global peace of populism’s tendency to present complex social issues in simplistic "good versus evil"...

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, ...