Public Relations

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional...

This book addresses academic labor markets in three countries: France, Germany, and the United States. The management of faculty careers is a criti...

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, inte...

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relation...

This book explores the detrimental effects on global peace of populism’s tendency to present complex social issues in simplistic "good versus evil"...

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, ...

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of secto...

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable b...

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, publi...

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of secto...

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongsid...

Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods...

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Ro...

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful pu...

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering...

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful pu...

The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociologi...

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the i...

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice i...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world. Offe...

Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/...

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilize...

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilize...

The implications of globalization for labour are more often asserted than analyzed. This collection, and its companion volume Globalization and Pat...

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the ...

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that...

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial ...

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business uni...

The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The vol...

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the ...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing commu...

The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of techno...

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable econo...

This book addresses academic labor markets in three countries: France, Germany, and the United States. The management of faculty careers is a criti...

Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China count...

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? W...

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur vol...

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expan...

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liabi...

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. R...

Theorizing Ambivalence in Ang Lee’s Transnational Cinema takes a unique approach to the study of transnational cinema by examining the representati...

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and t...

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. R...

Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative....

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politi...