Public Relations

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High...

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situ...

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the ...

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleve...

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenge...

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. Thi...

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the ...

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. S...

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profi...

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. S...

This book provides an accessible introduction to some of the methods and theoretical approaches for investigating foreign language (FL) interaction...

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not ...

This collection of essays examines the relationship between the media and cosmopolitanism in an increasingly fragmented and globalizing world. This...

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing a...

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The te...

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The te...

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of enterta...

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of enterta...

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the ...

Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relatio...

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public rel...

This is the first book devoted to the multidisciplinary study of feedback. It presents a comprehensive, evidence-based review of the make-or-break ...

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business profe...

DIY-PR At Its Best!Get Noticed! If you don’t have the budget to generate publicity, Christina Daves---founder of PR for Anyone and successful entre...

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical...

Examining the close relationship between principles of deliberative democracy, communication, and conflict resolution, this book argues that the na...

Building on past research that includes prosocial-antisocial communication, positive psychology, as well as complementing the dark side of interper...

In a society that increasingly touts post-racial and post-feminist discourses, the trope of monstrosity becomes a way to critically examine contemp...

The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge...

How we communicate with each other matters greatly. Our identity, our friendships and marriages, our families, and our culture are the product of h...

The framing metaphor is commonly used in negotiation and communication research to characterize how individuals place interpretive and linguistic b...

B. Curtis Eaton is one of Canada's leading microeconomists. As an applied economic theorist, Eaton has contributed greatly to industrial organizati...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a b...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external...

Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to ...

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the...

Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendatio...

_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and ...

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a c...

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensiv...

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing te...

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communic...

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, ind...

This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations ...

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of c...

This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. Readers will gain a nuanced und...