Public Relations
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Save 10% The Ultimate Guide to Brand Archetypes for Business Strategies
Reginaldo OsnildoCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
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Save 10% Digital Media Production for Beginners
Julia V. GriffeyCurrent price €129.59Original price €143.99Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equip...
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Save 10% Digital Media Production for Beginners
Julia V. GriffeyCurrent price €39.59Original price €43.99Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equip...
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Save 10% Nimitz''s Newsman: Waldo Drake and the Navy''s Censored War in the Pacific
Hamilton BeanCurrent price €27.89Original price €30.99When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleets first Public Relations Officer (PRO), he was an adm...
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Save 10% The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
David Meerman ScottCurrent price €28.79Original price €31.99The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh st...
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Save 10% Speaking Out: The New Rules of Business Leadership Communication
Matthew KohutCurrent price €28.79Original price €31.99A new lens for understanding how to navigate political and social issues in business leadership communications Corporate leaders are increasingly ...
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Save 10% Behind the Scenes: Case Studies celebrating 25 years of the M.A. in Public Relations at TU Dublin
Oak Tree PressCurrent price €25.65Original price €28.50Current price €25.65Original price €28.50Save 10% -
Save 10% Enhance Your Reputation: How to build a brand people want to work for, buy from and invest in
Ros WeadmanCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
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Save 10% Uncomplicated AIDA Method: Convert Attention into Sales
Reginaldo OsnildoCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
Save 10% Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Ansgar ZerfaßCurrent price €56.69Original price €62.99Current price €56.69Original price €62.99Save 10% -
Save 10% O guia definitivo de arqutipos de marca para estratgias de negcios
Reginaldo OsnildoCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
Save 10% Priorities for Public Relations Leaders
Peter Lang AGCurrent price €47.69Original price €52.99Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One o...
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Save 10% Crisis Ahead: 101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies
Edward SegalCurrent price €23.39Original price €25.99How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and pe...
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Save 10% Social Media and Public Relations: Eight New Practices for the PR Professional
Deirdre BreakenridgeCurrent price €23.39Original price €25.99In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demons...
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Save 10% Handbuch Unternehmenskommunikation: Strategie - Management Wertschöpfung
GablerCurrent price €281.69Original price €312.99Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikati...
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
Jennifer JansonCurrent price €23.39Original price €25.99Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at ...
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Save 10% Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession
Scott AnthonyCurrent price €89.09Original price €98.99Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Br...
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Save 10% The Money Flow: How to Make Money Your Friend and All, Have a Great Life, and Improve the World
Ana Weber-HaberCurrent price €16.65Original price €18.50The Money Flow explores our feelings about money, how most people allow money to enslave them either by craving it or fearing it, and how it's poss...
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Save 10% Die professionelle Pressemitteilung: Ein Leitfaden für Unternehmen, Institutionen, Verbände und Vereine
Katrin BischlCurrent price €42.29Original price €46.99Die Pressemitteilung ist nach wie vor das häufigste PR-Instrument. Sie zu beherrschen ist unerlässlich für all jene, die in der Unternehmenskommuni...
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Save 10% Vertrauen in Public Relations
Olaf HoffjannCurrent price €31.49Original price €34.99PR ist für viele längst zum Inbegriff der scheinheiligen Lüge geworden. Zu Recht - wie die Greenwashing-Strategien von Energiekonzernen eindrucksvo...
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Save 10% Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad LevinsonCurrent price €17.99Original price €19.99Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is t...
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