Public Relations

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organiza...

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise es...

Der Band versammelt zentrale Beiträge der letzten vierzehn Jahre der Zeitschrift PUBLIZISTIK. Vierteljahreshefte für Kommunikationsforschung. Theme...

Dieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Ber...

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one co...

In an era of rapid technological advancement, integrating artificial intelligence (AI) into various facets of society has raised profound ethical a...

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five ye...

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field...

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with th...

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on intro...

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn fr...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from esca...

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of...

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as on...

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of...

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using...