Public Relations

In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our...

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post gr...

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate s...

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post gr...

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thin...

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic of leadership during corporate communication crises. This work e...

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This bo...

Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the...

Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the...

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjo...

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost repu...

In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitm...

In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, I...

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and a...

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It ex...

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyon...

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion ...

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, reve...

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you ...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, reve...

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global per...

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleve...

Miscommunication has always intrigued researchers in and outside linguistics. This book takes a different perspective from what has been proposed s...

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, suc...

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic,...

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. ...

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book share...

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern cor...