Retail Sector

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...

The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and...

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shoppi...

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tra...

In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The fir...

The most practical and informative reference book for the jewellery trade, the updated Retail Jeweller's Guide provides comprehensive information o...

While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have a...

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour a...

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing n...

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto howe...

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic de...

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. L...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sust...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...