Balancing Capacity And Demand In Service Operations
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A01=Jochen Wirtz
Age Group_Uncategorized
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Author_Jochen Wirtz
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Category1=Non-Fiction
Category=KJM
Complaint Handling
Consumer Behavior
COP=United States
Customer Relationships
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
Managing Relationship and Building Loyalty
Marketing
PA=Available
Positioning Services
Price_€10 to €20
PS=Active
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing
softlaunch
Product details
- ISBN 9781944659271
- Publication Date: 31 Oct 2017
- Publisher: World Scientific Publishing Co Inc (USA)
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
