A01=Nancy R. Lee
A01=Philip Kotler
answers tough questions
Author_Nancy R. Lee
Author_Philip Kotler
business
Category=KJM
companies
compilation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
great
important
initiatives
innovative
pathways
perspective
practices
president
social responsibility
starbucks
taylor
time
value
work
Product details
- ISBN 9780471476115
- Weight: 526g
- Dimensions: 161 x 236mm
- Publication Date: 18 Jan 2005
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.
NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
