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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
|
Philip Kotler
|
Andris Zoltners
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James C. Anderson
|
Manish Goyal
Marketing 7.0
Philip Kotler
Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
Philip Kotler
|
Hermanwan Kartajaya
|
Den Huan Hooi
Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
Philip Kotler
|
Hermanwan Kartajaya
|
Den Huan Hooi
Democracy in Decline
Philip Kotler
Attracting Investors
Philip Kotler
|
Hermawan Kartajaya
|
S. David Young
Corporate Social Responsibility
Philip Kotler
|
Nancy R. Lee
Ten Deadly Marketing Sins
Philip Kotler
Market Your Way to Growth
Philip Kotler
|
Milton Kotler
Kotler On Marketing
Philip Kotler
Stakeholder Approach to Corporate Social Responsibility
Philip Kotler
|
François Maon
Stakeholder Approach to Corporate Social Responsibility
Philip Kotler
|
François Maon
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
|
Clayton M. Christensen
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Theodore Levitt
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Fred Reichheld
|
Philip Kotler
Marketing Moves
Philip Kotler
|
Dipak C. Jain
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Suvit Maesincee
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Philip Kotler
|
Hermanwan Kartajaya
|
Den Huan Hooi
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Philip Kotler
|
Hermanwan Kartajaya
|
Den Huan Hooi
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Philip Kotler
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Den Huan Hooi
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Philip Kotler
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Den Huan Hooi
Lateral Marketing
Philip Kotler
|
Fernando Trias De Bes
Marketing Insights from A to Z
Philip Kotler
Winning Global Markets
Philip Kotler
|
Milton Kotler
Advancing the Common Good
Philip Kotler
Marketing 5.0
Philip Kotler
|
Hermawan Kartajaya
|
Iwan Setiawan
Marketing 4.0
Philip Kotler
|
Hermawan Kartajaya
|
Iwan Setiawan
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