Managing Customer Relationships And Building Loyalty
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A01=Jochen Wirtz
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Author_Jochen Wirtz
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Category1=Non-Fiction
Category=KJSU
Complaint Handling
Consumer Behavior
COP=United States
Customer Relationships
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
Language_English
Managing Relationship and Building Loyalty
Marketing
PA=Available
Positioning Services
Price_€10 to €20
PS=Active
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing
softlaunch
Product details
- ISBN 9781944659363
- Publication Date: 18 Nov 2017
- Publisher: World Scientific Publishing Co Inc (USA)
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
