Home » Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
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Philip Kotler | Den Huan Hooi

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

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★★★★★
€67.99
A01=Den Huan Hooi
A01=Philip Kotler
Author_Den Huan Hooi
Author_Philip Kotler
Brand
Care
Category=KJS
Character
Clarification
Co-Creation
Codification
Collaboration
Commercialisation
Communal Activation
Communitisation
Competitiveness
Confirmation
Conversation
Creativity
Currency
Differentiation
DNA
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Human-Centric
Human-to-Human Interaction
Machine-to-Machine Interface
Market-centric
Marketing
Marketing Mix
Netizens
Passion
Place
Positioning
Process
Product-centric
ProductPrice
Promotion
Purpose
Segmentation
Service
Sustainable Success
Targeting
Women
Youth

Product details

  • ISBN 9789811221712
  • Publication Date: 25 Feb 2021
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Publication City/Country: SG
  • Product Form: Hardback
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Description
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.