Positioning Services In Competitive Markets
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€15.99
A01=Jochen Wirtz
Age Group_Uncategorized
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Author_Jochen Wirtz
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Category1=Non-Fiction
Category=KJS
Complaint Handling
Consumer Behavior
COP=United States
Customer Relationships
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
Language_English
Managing Relationship and Building Loyalty
Marketing
PA=Available
Positioning Services
Price_€10 to €20
PS=Active
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing
softlaunch
Product details
- ISBN 9781944659127
- Publication Date: 27 Sep 2017
- Publisher: World Scientific Publishing Co Inc (USA)
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
