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Jochen Wirtz

Pricing Services And Revenue Management

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€15.99
A01=Jochen Wirtz
Author_Jochen Wirtz
Category=KJMV7
Complaint Handling
Consumer Behavior
Customer Relationships
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Managing Relationship and Building Loyalty
Marketing
Positioning Services
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing

Product details

  • ISBN 9781944659189
  • Publication Date: 07 Oct 2017
  • Publisher: World Scientific Publishing Co Inc (USA)
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.