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Jochen Wirtz | Christopher Lovelock

Services Marketing: People, Technology, Strategy (Eighth Edition)

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€82.99
A01=Christopher Lovelock
A01=Jochen Wirtz
Author_Christopher Lovelock
Author_Jochen Wirtz
Category=KJK
Category=KJS
Category=KNS
Complaint Handling
Consumer Behavior
Customer Relationships
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Managing Relationship and Building Loyalty
Marketing
Positioning Services
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing

Product details

  • ISBN 9781944659004
  • Publication Date: 11 Apr 2016
  • Publisher: World Scientific Publishing Co Inc (USA)
  • Publication City/Country: US
  • Product Form: Hardback
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Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.