Services Marketing: People, Technology, Strategy (Ninth Edition)
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A01=Christopher Lovelock
A01=Jochen Wirtz
Age Group_Uncategorized
Age Group_Uncategorized
Author_Christopher Lovelock
Author_Jochen Wirtz
automatic-update
Category1=Non-Fiction
Category=KJS
Complaint Handling
Consumer Behavior
COP=United States
Customer Loyalty
Customer Relationships
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
Marketing
PA=Available
Positioning Services
Price_€50 to €100
Pricing
PS=Active
Revenue Management
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Operations
Service Process
Service Productivity
Service Quality
Service Recovery
Services Marketing
softlaunch
Product details
- ISBN 9781944659820
- Publication Date: 28 Oct 2021
- Publisher: World Scientific Publishing Co Inc (USA)
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
