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Jochen Wirtz

Winning In Service Markets: Success Through People, Technology And Strategy

★★★★★
★★★★★
€103.99
A01=Jochen Wirtz
Author_Jochen Wirtz
Category=KJS
Complaint Handling
Consumer Behavior
Customer Relationships
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Managing Relationship and Building Loyalty
Marketing
Positioning Services
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing

Product details

  • ISBN 9781944659042
  • Publication Date: 16 Dec 2016
  • Publisher: World Scientific Publishing Co Inc (USA)
  • Publication City/Country: US
  • Product Form: Hardback
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Description
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.