Advertising Industry

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international sc...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...

The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for de...

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the ...

In todays information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication idea...

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in...

Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of wh...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...

The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the pl...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the pers...

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial ...

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of...

Even the greatest artist needs paint to paint. So do Belgian brands. Great brands need great advertising to shine, connect, and defy expectations. ...

Is the business of public officials any of the publics business? Most Canadians would argue that it is that we citizens are entitled to enquire an...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sit...