Advertising

Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a mar...

The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whet...

From Billie Eilish to Cassandra Wilson, Elvis Costello to Pearl Jam, many of the world’s most beloved musicians have entertained us on Austin City...

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the...

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust an...

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust an...

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the...

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approa...

Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psyc...

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approa...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing...

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines ec...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been ...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing...

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, ...

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and pur...

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, ...