Advertising
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Brand Momentum: The #1 Growth Metric for Every Boardroom.
Tony LewisCurrent price €28.79Original price €31.99Current price €28.79Original price €31.99Save 10% -
Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller
Dale L RobertsCurrent price €26.99Original price €29.99Current price €26.99Original price €29.99Save 10% -
Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller
Dale L RobertsCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Emotion by Design: Lessons on Creativity from a Life at Nike
Angela McAllisterCurrent price €15.75Original price €17.50'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike ...
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Love-Based Copywriting Books: Volumes 1 and 2
Michele Pw (Pariza Wacek)Current price €25.65Original price €28.50Current price €25.65Original price €28.50Save 10% -
Marketing 6.5: Da Perfeição às Conexões Autenticas
André AguiarCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Dynamics of Media Writing: Adapt and Connect
Vincent F. FilakCurrent price €110.69Original price €122.99Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platformsfrom traditional mass medi...
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Why Advertising Fails: And How To Make Yours Succeed
Dan S. KennedyCurrent price €19.79Original price €21.99Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fractio...
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Ultimate Guide to Influencer Marketing
Eric ButowCurrent price €20.69Original price €22.99Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips sm...
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. KennedyCurrent price €20.69Original price €22.99The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effect...
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Graphis Advertising Annual 2021
Graphis US IncCurrent price €60.29Original price €66.99Graphis Advertising Annual 2021Explore the A to Z of modern advertising in Graphis Advertising 2021.A phenomenal homage to some of the finest work ...
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Place Branding for Small Cities, Regions & Downtowns - 4th Edition
Bill BakerCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Mediating Sustainability in the Consumer Society
Taylor & Francis LtdCurrent price €134.09Original price €148.99This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to p...
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Brand Activism: Advertising and the Ethics of Visibility
Marco ScalviniCurrent price €56.69Original price €62.99This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are p...
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Color Your Message: The Art of Digital Marketing & Social Media
Lisa CaprelliCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Digital Advertising Evolution
Taylor & Francis LtdCurrent price €134.09Original price €148.99This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advert...
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How to Execute Celebrity Endorsements for Enhancing Brand Preferences?
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Women in Indian Advertisements - Plots & Perspectives
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
How Has the Indian Brand Endorsement Landscape Evolved?
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Wilhelm Deffke: Pionier des modernen Logos
Scheidegger und Spiess AG VerlagCurrent price €61.19Original price €67.99German-language edition Considered the ?father of the modern logo,? the commercial artist and architect Wilhelm Deffke cofounded Germany?s first mo...
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Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomáCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Optimierung Im Airline Revenue Management
Christoph WinklerCurrent price €62.09Original price €68.99Current price €62.09Original price €68.99Save 10% -
Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene
Verena HarrauerCurrent price €84.59Original price €93.99Current price €84.59Original price €93.99Save 10% -
Management von Luxusmarken: Konzeption und Best Practices
Susanna WasselCurrent price €32.85Original price €36.50Current price €32.85Original price €36.50Save 10% -
Innovationserfolg: Management und Ressourcen systematisch gestalten
Peter Lang AGCurrent price €66.59Original price €73.99Current price €66.59Original price €73.99Save 10% -
Effective Social Media Marketing for Restaurants: Practical Guide for Food Business Marketing
G DellisCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
The Brand Revolution.: How Purpose is Evolving.
Ercole EgiziCurrent price €19.79Original price €21.99Current price €19.79Original price €21.99Save 10% -
The Brand Revolution.: How Purpose is Evolving.
Ercole EgiziCurrent price €19.79Original price €21.99Current price €19.79Original price €21.99Save 10% -
How To Get Ahead In Advertising: Mastering the Art of Persuasion in a Digital World
Diedrich TakeshitaCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Research Perspectives on Social Media Influencers and Brand Communication
Lexington BooksCurrent price €40.49Original price €44.99Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteris...
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Insta-Success: Building Your Brand and Growing Your Business on Instagram
B VincentCurrent price €25.65Original price €28.50Current price €25.65Original price €28.50Save 10% -
Marketing Magic: Spells to make your MedSpa (or other house of beauty) GROW!
Chris BalbiCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €41.39Original price €45.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €134.09Original price €148.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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The Future of Charity Marketing
Taylor & Francis LtdCurrent price €134.09Original price €148.99Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...
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The Future of Charity Marketing
Taylor & Francis LtdCurrent price €41.39Original price €45.99Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...
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Automatic Authority: How to Write a Bestselling Book That Positions You as the Go-To Authority in Your Industry While Simplifying Your Marketing and Delivering a Constant Supply of Loyal Fans Eager...
Tarryn ReevesCurrent price €35.09Original price €38.99Current price €35.09Original price €38.99Save 10% -
Trust: Strengthening Marketing Credibility in an Era of Online Scammers
Josh RimmingtonCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Automatic Authority: How to Write a Bestselling Book That Positions You as the Go-To Authority in Your Industry While Simplifying Your Marketing and Delivering a Constant Supply of Loyal Fans Eager...
Tarryn ReevesCurrent price €24.75Original price €27.50Current price €24.75Original price €27.50Save 10% -
Master Meta Ads: Target, Engage and Convert like a Pro
Lydia GiraudaleCurrent price €99.89Original price €110.99Current price €99.89Original price €110.99Save 10% -
The Ultimate Copywriting Guide: Transform Words into Sales
Nancy RodriguezCurrent price €14.39Original price €15.99Current price €14.39Original price €15.99Save 10% -
Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World
Kobi Ben MeirCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Instagram Marketing: A Picture Perfect Way to Strike It Rich!
Mark SmithCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Crushing It with Social Media Marketing and Personal Branding: Discover Top Entrepreneur and Influencer Viral Network and SEO Secrets for YouTube, Instagram, and Facebook Advertising (Ads)
Gary DonaldCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Online Business: 3 Manuscripts - Passive Income Ideas, Amazon FBA for Beginners, Affiliate Marketing
Mark SmithCurrent price €27.63Original price €32.50Current price €27.63Original price €32.50Save 15%