Advertising
-
Market Grooming: The Dark Side of AI Marketing
Emerald Publishing LimitedCurrent price €89.09Original price €98.99Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how...
View full detailsCurrent price €89.09Original price €98.99Save 10% -
Absolute Essentials of Advertising
Sarah TurnbullCurrent price €23.39Original price €25.99This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of ...
View full detailsCurrent price €23.39Original price €25.99Save 10% -
Pioneers in Marketing: A Collection of Biographical Essays
D.G. Brian JonesCurrent price €44.99Original price €49.99Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spa...
View full detailsCurrent price €44.99Original price €49.99Save 10% -
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Taylor & Francis LtdCurrent price €41.39Original price €45.99This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to...
View full detailsCurrent price €41.39Original price €45.99Save 10% -
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Taylor & Francis LtdCurrent price €41.39Original price €45.99This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to...
View full detailsCurrent price €41.39Original price €45.99Save 10% -
Health Communication and Mass Media: An Integrated Approach to Policy and Practice
Taylor & Francis LtdCurrent price €41.39Original price €45.99Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communicati...
View full detailsCurrent price €41.39Original price €45.99Save 10% -
Green Advertising and the Reluctant Consumer
Taylor & Francis LtdCurrent price €44.99Original price €49.99This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw...
View full detailsCurrent price €44.99Original price €49.99Save 10% -
How to Get to Great Ideas: A system for smart, extraordinary thinking
Dave BirssCurrent price €15.73Original price €18.50The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creat...
View full detailsCurrent price €15.73Original price €18.50Save 15% -
Markenkommunikation 2.0: Die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Eleonore LenhardCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Advertising and Branding: Concepts, Methodologies, Tools, and Applications, VOL 2
Business Science ReferenceCurrent price €316.79Original price €351.99Current price €316.79Original price €351.99Save 10% -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Paul FeldwickCurrent price €23.85Original price €26.50Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commerc...
View full detailsCurrent price €23.85Original price €26.50Save 10% -
The Power of Ignorance: How creative solutions emerge when we admit what we don''t know
Dave TrottCurrent price €17.99Original price €19.99The wise man knows he doesn't know. The fool doesn't know he doesn't know. Lao Tzu In the West they only respect experts. But the expert mind is t...
View full detailsCurrent price €17.99Original price €19.99Save 10% -
Transformação Empresarial com Inteligência Artificial: Como Alcançar Mil Vendas: Estratégias, Casos de Sucesso e Práticas Essenciais para Impulsionar Seu Negócio no Mercado Competitivo Atual
Moises Carvalho de FranaCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
Digital Marketing for Beginners: The Definitive 2025 Guide to Understanding Personal Brand and Social Media (including TikTok, Instagram, YouTube), with illustrative cases
Rex GoldsteinCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Buying More Income: How to Buy More Income, Take Control of Your Business Finances & Buy Wealth
Joshua G CramptonCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Proximity: Beginner''s Guide To Targeted Digital Marketing
Rich PackerCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
Offerte da $100M: Come Fare Offerte Cos Buone Che Le Persone Si Sentano Stupide A Dire Di No
Alex HormoziCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Leads da $100M: Come Convincere gli Sconosciuti a Voler Comprare le Tue Cose
Alex HormoziCurrent price €26.99Original price €29.99Current price €26.99Original price €29.99Save 10% -
Leads da $100M: Come Convincere gli Sconosciuti a Voler Comprare le Tue Cose
Alex HormoziCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Adfluence: Influencing Audiences with Powerful Advertising Strategies
D Nathan VentureCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Retargeting Mastery: Winning Sales with Online Strategies
B VincentCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners
B VincentCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
David PhillipsCurrent price €120.59Original price €133.99Augmented Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent...
View full detailsCurrent price €120.59Original price €133.99Save 10%