Advertising

In 2021 after recreational marijuana was legalized in New York, an onslaught of guerilla smoke shops that sold weed began opening all over the city...

This visual bonanza shines the spotlight on 750 striking advertising posters for the musicals and plays of Broadways golden age and shares untold b...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian re...

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporat...

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the b...

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, adver...