Advertising

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advert...

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusi...

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusi...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of ...

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spa...

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to...

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw...

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creati...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting str...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting str...