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Getting Better with Age: Improving Marketing in the Age of Aging
Peter HubbellCurrent price €19.35Original price €21.99Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses t...
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Save 12% How to Evaluate the Effectiveness of Communications Plans
David FletcherCurrent price €56.31Original price €63.99Current price €56.31Original price €63.99Save 12% -
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British Car Advertising of the 1960s
Heon StevensonCurrent price €32.85Original price €36.50During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than do...
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Save 17% Driving Business Value with Innovative Marketing Strategies: Leading Marketing Executives on Growing Revenue Through Customer Engagement and Data Utilization
Multiple AuthorsCurrent price €55.14Original price €66.43Current price €55.14Original price €66.43Save 17%
