Advertising

John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industr...

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication indust...

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences...

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international sc...

John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know...

John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising T...

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professi...

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication indust...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields suc...

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy. The Wizard of Ads books have become known for their ...

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories trave...

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapter...

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Whe...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...

“It shall be the chosen land, perpetual sunshine shall kiss its trees and vines, and, being storied in luscious fruits and compressed into ruddy w...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experien...

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This...

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations t...

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices ...

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to...