Advertising

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commerc...

The wise man knows he doesn't know. The fool doesn't know he doesn't know. Lao Tzu In the West they only respect experts. But the expert mind is t...

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the adven...

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the adven...

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Whe...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...