Advertising

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the...

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: F...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.The concept of happiness in relation to ...

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This v...

This book presents to the readers the most outstanding and innovative international fashion advertising campaigns, one of the graphic design fields...

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides a...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence cons...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contri...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been ...

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increas...

The Blueprint for Strategic Advertisings step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, s...

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in en...